Boundaries For Life (BFL) is a health screening initiative that is used to positive effect at professional cricket matches. BFL offers a 15 minute health check to fans over the age of 30 during the course of a match, detecting any symptoms associated with chronic diseases, including type 2 diabetes, cardiovascular diseases (heart disease and stroke), and mouth cancer.
BFL is staffed by a team of doctors, dentists and nurses, with Healthy Stadia playing a coordinating role with host clubs and stadia. The screening process is only 15 minutes long, and includes measurement of blood pressure, body mass index and cholesterol levels, with an additional mouth check carried out by a dentist for any signs of mouth cancer.
If deemed necessary by the medical staff, a referral letter is given to participants for them to follow up with their own doctor or dentist. No invasive procedures (blood tests) are carried out, and all participants sign a consent form.
Boundaries For Life has run screening events at high profile cricket matches, including many international fixtures, since 2011, and over the course of this period has established itself as a matchday CSR offer that has become highly valued by host clubs and stadia:
“Thanks for delivering Boundaries for Life at our 2015 IT20 fixtures – it was a positive experience for all concerned. We would be more than happy to repeat in future seasons and grow further.”
Dan Cherry, Head of Operations, SSE SWALEC Stadium
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