EuroFIT

European Fans in Training (EuroFIT)

Football can change lives. Europeans have a strong, almost religious relationship with football and to the clubs they follow. Each week across Europe, over 20 million people, mostly men, attend matches in the top 50 leagues.

EuroFIT is an EU funded project designed to harness this relationship and to create a new social partnership between football clubs, fans, local resources and research to address the problems of physical inactivity, sedentary behaviour and poor diet.

The Goal

The goal of EuroFIT is to harness the ‘love of the game’ to engage football fans in health-promoting lifestyle changes through their loyalty and attachment to their clubs. EuroFIT will engage men through their connection with their clubs to make sustainable improvements in their diet, activity, and physical fitness

The Tactics

EuroFIT will achieve its goal by bringing together fans, professional football clubs, and public health experts to tackle the problem of how to engage inactive men in positive lifestyle change. Together, this unique team will develop tailored lifestyle programmes that will encourage sustainable changes in diet, physical activity and sedentary time.

The Result

Integrating two novel technologies – SitFIT & MatchFIT – the project will create a new lifestyle change programme, EuroFIT, to be delivered in football club grounds by club coaches. The project has been designed to allow for widespread replication, meaning that its success can be reproduced in different countries, communities and settings. Ultimately, EuroFIT will create a healthier Europe. Visit the EuroFIT website:

Funding: DG Research (Framework Programme 7); 60 months: 2013-2018; Grant Agreement No. 602170.