Over the past 50 years there has been a number of fundamental changes to our culture that has seen us all become less active, consume more food high in fat, salt and sugar and spend more time staring at television screens, laptops and mobile phones – and these behaviours are directly contributing to rising levels of overweight and obesity.
The following two presentations explore how sports and sports organisations can positively and negatively impact our environment.
In most parts of the world, health outcomes among men continue to be substantially worse than among women, yet this gender-based disparity receives little acknowledgement or attention from health policy-makers or healthcare providers. Professional sports clubs are ideally positioned to tap into their loyal, often predominantly male, fan-base and encourage them to lead healthier, more physically active lives.
The universal popularity and unique power of sport to deliver messages to a broad audience make it an invaluable, if perhaps under-utilised, health-promotion tool. However, in recent years, confidence has grown in sports organisations to deliver interventions to a broad range of demographics, both on a matchday and in the community, in the face of local authority and public health funding cuts. As with any innovative programme, data is needed to justify continued funding, to evidence the successes and to highlight where improvement can be made.