Sugary Drinks Awareness

What is #GiveUpLovingPop?

Launched in 2015, Give Up Loving Pop or ‘GULP!’ is a campaign from Healthy Stadia’s food and nutrition partner Food Active which aims to raise awareness of the health harms associated with the over-consumption of sugary drinks and the benefits of staying hydrated for health, educational attainment and sporting performance.

Many people, including children, are aware of the negative impact that sugary drinks have on their teeth, but fewer are aware of the link between over-consumption of sugary drinks and weight gain, heart disease and type 2 diabetes.

GULP seeks to change this

Working closely with young people, teachers, sports coaches and academics, Healthy Stadia has developed a series of resources designed specifically to encourage children to think about the drinks that they have, the effect they might have on their health, to learn how to identify sugary drinks and to understand the benefits of drinking water.

Together with these resources, we can also offer support, advice and training sessions for teachers, sports coaches and community staff alike. We also have a range of supportive materials and assets available such as communications packs, sugary drinks policy toolkits and FAQ documents.

Delivery of #GiveUpLovingPop by sports coaches

Delivering health education to children and young people is difficult. But using the power of sport and club’s badge has proven an effective way of engaging children and young people about their health.

Professional sports clubs and their community trusts or charitable foundations are in a prime position to deliver sugary drinks education to children and young people in a variety of settings including:

  • in schools
  • at club, community, stadium facilities
  • during spring and summer soccer camps

Download the GULP brochure

Case Study: Everton in the Community

In summer 2017, community coaches from Everton in the Community delivered high-sugar drinks education to a total of 20 year 5 and year 6 classes across the borough of Sefton, UK. Following the three sessions delivered by EitC coaches:

  • 46% of students had reduced their consumption of sugary drinks
  • 65% of students had increased knowledge on sugar content of sugary drinks
  • 82% of students stated they checked sugar content of drinks

Get in Touch!

For more information about GULP and how your club can get involved, fill in the form below:


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