Celebrated each year on 29 September, World Heart Day is a global campaign during which individuals, families, communities and governments around the world participate in activities take charge of their heart health and that of others.
Through this campaign, the World Heart Federation unites people from all countries and background in the fight against cardiovascular disease, and inspires and drives international action to encourage heart-healthy living around the world.
Since 2014, the World Heart Federation, UEFA and Healthy Stadia have collaborated, leveraging support from UEFA’s Member Associations and other members of the football family to promote heart healthy messages to their fans during international fixtures at the end of September and early October.
Healthy Stadia works closely with UEFA and WHF to provide a themed toolkit each year for UEFA Member Associations to support World Heart Day, primarily through digital communications and social media, but also simple matchday actions such as displaying banners in stadia and providing assets to encourage engagement with players and ambassadors.
World Heart Day has also been used as a point of interest to encourage UEFA Member Associations in developing stadium environment as heart health promoting settings. In other words modifying the environment to make it easier for fans, staff and volunteers to make healthier lifestyle choices.
Healthy Stadia has worked in close cooperation with World Heart Federation and UEFA since 2014 to leverage support from UEFA’s Member Associations and other members of the football family to promote heart health messages on 29 September. The number of National Associations we have engaged with each year for World Heart Day are as follows:
UEFA Member Associations Engaged
To learn more about our annual campaigns for World Heart Day, click the buttons below. Each page has a detailed breakdown of activities including the yearly theme and an overview of outputs. Evaluation reports and resource webpages can also be accessed from here.