Promoting Walking and Cycling to Sports Venues

What is Active Mobility?

Active mobility involves travelling from one place to another by physically active means. The two most common forms of active mobility are walking and cycling.

Whilst there are many similarities between walking and cycling in terms of what they can achieve, they are often used for different purposes and have quite different infrastructure requirements.

Sports stadia should consider promoting active mobility as part of their matchday transportation strategy as walking and cycling have great potential for improving access to your stadia.

Why encourage fans to walk and cycle?

Given that transport plays such an essential role in the matchday experience of fans, staff, and volunteers, it is important to ensure that everyone has efficient and cost-effective means to access sports stadia.

Walking and cycling can improve public health by increasing levels of physical activity and reducing rates of non-communicable diseases, whilst also cutting congestion and carbon emissions and improving air quality.

Promoting active mobility to sports stadia therefore provides a combination of health, environmental and logistical benefits to sports stadia and stadium users whilst also helping to support the UN Sustainable Development Goals.

Active Mobility Guidance

Our new guidance is designed to support colleagues across Europe in stadium operations, events, transport and Corporate Social Responsibility (CSR) roles with the knowledge and tools to increase provision for walking and cycling to sports venues.

Building upon the first edition published in 2014, our guidance establishes the public health, environmental, and logistical rationales for promoting active mobility, how to take a collaborative approach with key stakeholders, and the infrastructure needed to facilitate walking and cycling for both fans and staff.

The guidance also explores how walking and cycling can work with public transport as part of a comprehensive sustainable transport strategy and provides case studies and monitoring and evaluation tools to assess the impact of engaging in the active mobility agenda.


Active Mobility Guidance

This document provides the public health, environmental and logistical rationales for promoting walking and cycling to sports venues as well as practical advice on how to improve infrastructure.

Case Studies

The sports industry is becoming increasingly concerned with sustainability and many sports stadia are now seeking ways in which they can reduce their impact on the environment. Several clubs and stadia are ahead of the curve and already undertake pioneering work to promote walking and cycling to fans and staff. We’ve have worked with some of the best in the business to develop best practice case studies that others can learn from.


KAA Gent

Learn about the pioneering work of the Cycling Buffalos in Gent, Belgium


Stadion Energa

Learn more about dedicated cycling routes to Stadion Energa, Gdansk, Poland


Brighton & Hove Albion

Find out how Brighton have integrated active mobility with public transport

Active Mobility Webinar recording

To launch our updated Active Mobility guidance in May 2021, Healthy Stadia organised a webinar featuring prominent speakers from across the public health and sport sectors.

Colleagues from the World Health Organisation (WHO), International Cycling Union (UCI) and KAA Gent Foundation detailed their respective work programmes around Active Mobility and the benefits of walking and cycling to society and their organisations.

Healthy Stadia provided a brief overview of the aims of the our new guidance and what we hope it can help achieve.

UCI Sustainability Guidelines

Founded in 1900, in Paris, the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms and for all people, as a competitive sport, a healthy leisure activity and a sustainable means of transport, but also as a way to have fun.

The UCI have produced new guidelines which aim to provide simple and practical information on key aspects of sustainability. It is a tool that will help National Federations, Event Organisers, Teams, and other cycling stakeholders navigate this subject’s complexities and start their journey toward developing effective sustainability programmes.


UCI Sustainability Guidelines

Practical advice, case studies and checklists for all cycling stakeholders to help integrate sustainable practices into their daily operations.

About Us

Find out more about Healthy Stadia and the Healthy Stadia concept

Stadia Guidance

Support for stadia to introduce health-promoting policies


Find out more about our range of community health programmes


Learn more about how we advocate for change through sport

Research Projects

Discover how we support researchers and deliver projects


Find out how we support Europe’s governing body of football