Sports clubs have a lot to gain from promoting walking and cycling to their stadia on a matchday. Encouraging fans to include an active component in their journey will not only improve their health, through increasing their levels of physical activity, but can also significantly reduce congestion and subsequently air quality and ease pressure on parking when space is at a premium.
Identifying walking routes and installing suitable assets such as cycle locking facilities will also help to support fans and staff to make positive choices, which will contribute to your club’s CSR profile.
Healthy Stadia’s Active Travel Guidance will help representatives from sports stadia involved in facilities management, operations and communications to work with local partners to develop and promote active travel as a key part of an overall travel strategy.
To assist clubs and stadium operators in the development of an Active Travel Strategy, Healthy Stadia has developed bespoke guidance documentation. Our Active Travel Guidance provides a comprehensive overview of what stadia need to consider in order to establish walking and cycling as viable modes of transport.
The document contains step-by-step support, a template active travel plan and a host of links to expert resources for further information. Other key issues covered in the document include:
A number of clubs and stadium operators have also developed examples of good practice in the form of case studies which have been shared amongst the European Healthy Stadia Network.
Current case studies can be downloaded below, and we would be very happy to work with clubs and stadia to develop future case studies.
Healthy Stadia developed a smartphone application that used GPS technology to track walking and cycling journeys to host venues at UEFA Women’s EURO 2017. The App tracked distance covered, calories burned and CO2 emissions saved.
For more information please get in touch with the Healthy Stadia team using this form: