Empowering sport to promote health
At Healthy Stadia, we recognise the profound impact that sports venues can have on the health and well-being of communities. Over the past decade, we have developed and refined guidance across key areas such as tobacco control, active travel, and healthier catering, helping sports organisations across Europe to implement policies that not only promote public health but also align with their corporate social responsibility goals.
Our guidance is designed to be practical and actionable, providing sports organisations—especially stadium operations teams—with the tools they need to create healthier environments. Whether it’s advising on the implementation of tobacco-free policies, improving food and beverage offerings to promote better nutrition, or encouraging active travel options for fans, our support is tailored to the unique challenges and opportunities within each stadium setting. By working closely with operations teams, we ensure that health-promoting policies are seamlessly integrated into the day-to-day functioning of the venue, benefiting all who attend.
Sports sponsorship
Sport has the unparalleled ability to unite people from all walks of life, transcending cultures and fostering a sense of community. As a universal language, sport can and should be a force for good, creating environments where everyone—from children to adults—can enjoy a positive, healthy experience, whether they are playing or watching.
In addition to our policy guidance, Healthy Stadia is committed to raising awareness about the influence of commercial partnerships on fan health. While the power of sport is often harnessed to promote healthy lifestyles, it can also be leveraged by brands whose products and services may undermine these very efforts. We believe that sports organisations have a responsibility to consider the health implications of their sponsorships and partnerships, particularly when it comes to products like junk food, sugar-sweetened beverages, alcohol, and gambling.
Our approach is rooted in collaboration and mutual respect. We work alongside sports clubs, league operators, and governing bodies to help them navigate these complex issues, providing guidance that empowers them to make informed decisions. Together, we can ensure that sport continues to be a positive force for health and well-being, creating spaces where the focus remains on what truly matters—the health of fans and the communities they are part of.
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