EuroFIT is a groundbreaking health and wellbeing programme for male football fans aged between 30-65 that harnesses the intense loyalty they have for football, attracting them to a lifestyle change programme delivered by football coaches at club facilities.
The EuroFIT consortium of top universities from across Europe, technology providers and Healthy Stadia have worked with over 20 football clubs in the UK, Netherlands, Norway and Portugal to develop this model, which has been evaluated through a randomised control trial.
The programme is the only one of its type to be based-upon a ‘gold standard’ scientific evidence based gained through a trial with over 20 clubs in England, the Netherlands, Norway and Portugal.
EuroFIT uses cutting-edge behavioural science and technology in a bid to prevent, rather than treat, chronic illnesses associated with obesity and inactivity.
The project has already been a major success, changing the lives of over 1,100 fans across Europe. EuroFIT participants have made long-term, sustainable changes to their lifestyles including increased levels of physical activity, improved diet and weight loss. Additional outcomes also included reduced alcohol consumption, reduced blood pressure, reduced fasting insulin, and improved levels of self-reported wellbeing.
EuroFIT consists of a 12-week lifestyle programme focused on increasing levels of physical activity and reducing sitting time, and uses cutting-edge wearable technology to help men accurately monitor physical activity and sitting time. The programme also supports positive lifestyles changes such as improving diet and lowering alcohol consumption.
New clubs, associations and league operators are now looking to implement the programme owing to its clinically proven effectiveness. EuroFIT has already been adopted by the Portuguese Football Federation as a key component of Portugal’s national physical activity strategy. After the success of the EuroFIT trial and pilot phase, we are now launching a scaled-up implementation of EuroFIT, as a quality-assured programme for use by individual clubs and regional/national football organisations.
On 11 April 2017, World Physical Activity Day, EuroFIT played a key role in the launch of the Portuguese government’s National Physical Activity programme.
A formal partnership to roll out EuroFIT was signed between the Portuguese government’s Directorate-General for Health and the Portuguese Football Federation. This partnership positions EuroFIT as a core component of Portugal’s national physical activity strategy, helping overweight male football fans to lose weight and get active.
The launch event was supported by the Portuguese government’s Directorate-General for Health, the Portuguese Football Federation, the University of Lisbon-Faculty of Human Medicine, the EuroFIT consortium, and the World Health Organisation.
The EuroFIT consortium has developed a flexible licensing system enabling individual clubs and national football organisations to deliver the programme, launched in Brussels alongside the EU, World Health Organisation and the governing body of European football, UEFA.
Healthy Stadia is the License Administrator, acting as a first point of contact for all National Associations / Federations, League Operators and professional football clubs interested in delivering the EuroFIT programme.
Healthy Stadia will coordinate training either on a club-by-club basis or via a train-the-trainer methodology which will involve delivering training to a National Coordination Partner who will in turn transfer their knowledge and skills to club coaches.
EuroFIT is now available for all interested football clubs, leagues and national associations to deliver to their fans. If you, one of your team, or even your local commissioners would like to speak to us about how we can develop a successful EuroFIT programme with your club, Healthy Stadia would be more than happy provide advice and guidance on how to find suitable funding. For more information about EuroFIT download our brochure or get in touch by clicking the button below.