Breakout Session 1A
Professional sports clubs and their stadia have a lot to gain from promoting walking and cycling routes to and from stadia and installing suitable assets such as cycle locking facilities. The benefits include improving the health of their fan base and encouraging their workforce to be more active. There are also significant advantages in terms of reducing noise pollution, congestion and improving air quality in and around the stadium.
Encouraging spectators to be physically active now extends beyond simply travelling to and from stadia to how we can make supporters active during professional sports. Preliminary research has identified golf as one such spectator sport that has an intrinsic ‘active’ component, as fans follow their favourite golfers around the course, and may constitute a ‘teachable moment’, increasing physical activity beyond tournaments themselves.
Organisations such as the Centre for Access to Football in Europe (CAFÉ) have taken a settings-based approach to address accessibility issues in sports stadia to provide a more inclusive matchday experience for disabled supporters across Europe.
There are now several examples of sports organisations that have taken learning from both of these agendas to develop their facilities to accommodate for those suffering from dementia and / or mental health issues. The second plenary discussed the challenges organisations may face in addressing inclusivity issues.