31 Aug Lancashire CCC Handed Healthy Stadia Award
Lancashire County Cricket Club Receives ‘Healthy Stadia Plaque of Recognition’
The European Healthy Stadia Network is delighted to announce that a Healthy Stadia Plaque of Recognition has recently been awarded to Lancashire County Cricket Club (LCCC). This plaque acknowledges the excellent work LCCC are undertaking in the development of health policies and initiatives at Old Trafford, an action plan of which was formally submitted to the Network in early August. The plaque is the first to go to a stadium operated by a county cricket club, and was handed over at a pitch-side presentation before the Nat West England V India T20 game at Old Trafford on 31st August. Members of the LCCC congregation included the Chairman of LCCC, Michael Cairns, LCCC President Jack Livingstone, and Lancashire and England legends Andrew ‘Freddie’ Flintoff and James Anderson.
The Network was highly impressed with the quality of initiatives adopted by LCCC, many of which will now be spearheaded by the new Lancashire Cricket Foundation which was also officially launched at the T20 International game. Initiatives that are already underway include: development and promotion of active travel plans; healthier and sustainable eating options at The Point; weekly fitness classes for LCCC staff; LCCC’s ‘green team’ and range of sustainability initiatives; and, development of the LCCC ‘Kids Zone’ to encourage participation and physical activity. In addition, the club has also announced the role of a ‘Cricket and Health Development Manager’ attached to the Lancashire Cricket Foundation who will be responsible for the delivery of health promotion programmes at Old Trafford and in the local community.
Lancashire Chief Executive Jim Cumbes commented that the award is a great way to promote the work that is already going on at Old Trafford, as well as being a catalyst for future projects.
“I am delighted that Old Trafford is being recognised as a healthy stadium,” Cumbes said. “We have made huge strides in these areas in the last couple of years and receiving this award illustrates the Club’s commitment to promoting key health messages to visitors to Old Trafford as well as our local community. With the formation of the LCCC Foundation, hopefully this award will act as a platform for future projects and partnerships.”
The Network recognises the considerable amount of partnership work that has gone into developing these initiatives, and LCCC’s commitment to improving the health of cricket fans, members of staff and those living in local communities. We look forward to working with LCCC over the years to come and sharing examples of good practice developed at Old Trafford with sports stadia across Europe.
For more information: www.lccc.co.uk
