New Active Travel Case Study Developed with KAA Gent, Belgium

KAA-Gent

New Active Travel Case Study Developed with KAA Gent, Belgium

Since the launch of its guidance document – Active Travel Guidance for Sports Stadia – in May last year, Healthy Stadia has been working with a number of pioneering European clubs and stadia operators on the development of case studies offering further insight into the promotion of walking and cycling to sports stadia.

The first of these case studies to be published is from colleagues at KAA Gent, profiling a comprehensive active travel strategy that has been led by their Football in the Community department. Based at the newly built Ghelamco Arena (20,000 capacity), the club has a serious commitment to active travel, and has developed a major mobility programme for supporters over the last three years, promoting: walking, cycling park and ride shuttle busses, regional bus routes for supporters, and, carpool parking spaces near to the stadium.

Under the campaign title, ‘Cycling Buffalo’s’, KAA Gent have been able to install 2838 permanent cycle locking stalls, with another 600 mobile stalls, with an average of +15% of KAA Gent supporters coming to the Arena by bicycle – see below to download the full case study.

Healthy Stadia will be publishing a second active travel case study that has been developed with Gdansk Letnica Stadium in the December edition of our newsletter, whilst we invite any stadium operators and/or clubs who are interested in showcasing their own work on active travel to contact us for further details on developing a case study.

Click the link below to download the case study:

Healthy Stadia - Active Travel Case Study - KAA Gent, Belgium
healthystadia
support@marketthing.co.uk

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