Smokefree Squad

Helping Fans To Stop Smoking

In countries with smoke-free legislation applying to public spaces such as sports stadia, it is common to have large numbers of fans finishing off a ‘last cigarette’ before entering the stadium. Large numbers of these fans, as with many smokers, would prefer not to smoke but simply don’t know where to go for the right support.

Why Sports Clubs?

With the high number of male fans in routine and manual worker jobs attending matches, and the prevalence of smokers within this group, sports clubs and their stadia are in a perfect position to harness the power of their team badge to help people suit smoking and get fans health back on track.

What is Smokefree Squad?

Smokefree Squad is a proven smoking cessation campaign for use by professional sports clubs across football, rugby and cricket that trains stadium stewards and community staff in stop smoking ‘brief intervention’ techniques.

Whether working on a matchday or operating within the community, the training provides staff with the knowledge and skills to engage fans and members of the local community with simple advice on the health and financial benefits of stopping smoking and the availability of free support from stop smoking services.

Promotion and Publicity

In addition to the brief intervention training, the campaign is complemented with a set of bespoke social marketing materials which are customised to match your club’s brand. Now supported by a bespoke social media campaign which not only reinforces stop smoking messages but also captures vital reporting data. Promotional devices can include:

  • Posters and content for big screen displays
  • Fixture and competition cards
  • Player profile and information cards
  • Steward apparel: t-shirts, caps, badges
  • Portable kiosks and feather banners
  • Digital media support: micro-site, Facebook page, Twitter account and web banners
  • Bespoke PR support.


The programme has been shown to have tangible results in terms of the number of fans engaged, referrals into stop smoking services, and the number of people to have successfully quit smoking as a direct result of contact with ‘Smokefree Squad’ advocates.

The campaign is perfect for clubs wanting to support wider stop smoking campaigns such as ‘Stoptober’ (October), ‘New Year, New You’ (January) and ‘National No Smoking Day’ (March).

Members of our Smokefree Squad programme team would be very happy to speak to your club, local health commissioners and stop smoking services about how we can develop successful Smokefree Squad partnerships at your club.

More Information

For more information please contact the Healthy Stadia team by submitting this form:

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