29 Apr 2020 UEFA publishes latest Football and Social Responsibility Report
“Purpose over profit” was one of the key messages delivered by UEFA President Aleksander Čeferin at the latest UEFA Congress in Amsterdam and is reflected in the latest Football and Social Responsibility (FSR) report.
UEFA’s FSR strategy enhances the value of the organisation’s core business while helping to contribute to sustainable development across Europe. Its strategy is based on the notion that social responsibility activities need not come at the expense of profit; rather that social responsibility is about how revenues are generated.
UEFA applies a systems approach that works in cooperation with key economic, social, financial and environmental stakeholders – inside and outside of the organisation – to promote social responsibility throughout all aspects and all levels of football.
Positioned under its pillar of Respect, UEFA’s approach to FSR is continuously evolving; aiming to extend and develop social responsibility within UEFA and with its Member Associations.
At the core of this message is the organisation’s commitment to harnessing the power of football to address key social responsibility issues. These “strategic themes”, which are highlighted in their latest Football and Social Responsibility (FSR) Report, help support a wide array of ethical initiatives through football and in close cooperation with expert organisations.
These strategic themes include: Diversity & Inclusion, Environment, Peace & Reconciliation, Solidarity, Human Rights, Child Safeguarding, Supporter Relations and Health & Wellbeing. Healthy Stadia supports UEFA on the latter, through work at UEFA’s club competition finals, international tournaments, through advocacy and campaign activities and through bespoke consultation on matters of physical and mental health particularly for non-playing staff, volunteers and supporters across Europe.
The strategy is subject to a regular independent review and is also based on extensive stakeholder consultation. The final recommendations are endorsed by UEFA’s Fair Play and Social Responsibility Committee and take precedence over other issues during a four-year cycle.
UEFA uses the sustainable development goals (SDGs), as set out by the United Nations general assembly in 2015, as a point of orientation. In its annual FSR report (see Resources), UEFA maps the SDGs according to each strategic theme to demonstrate its contribution to global action on sustainable development.